Nanoshift has positioned themselves as growing leaders of nanotechnology product development & commercialization.
Break down barriers for potential clients & simplify product onboarding.
Design content that is relevant to a variety of customer segments.
Partnered with company founders to build strategy that breaks down barriers & simplifies product onboarding process for potential clients.
Nanoshift has over 450 CLIENTS including the Department of Defense.
Through interviews we found that our Target Users are typically Project Managers in the Semiconductor industry who need to align with their company's manufacturing budgets and constraints.
Our users have very specific needs, & our users are variable.
We are engineering consultants & work with companies.
Users have functional requirements.
Users have budgetary constraints in mind.
We are experts in various areas of engineering, material sciences. Semiconductors have a monumental impact on our society's technological advancements & are part of many technological markets, especially in Silicon Valley.
Nanoshift offers "one-size-fits-all" products & services. Their engineering solutions are suitable for a wide range of situations or problems.
As a Product Manager, I must create a prioritized list of product features & requirements for our new web product.
Customers are afraid of product failure.
User may feel their project is too "niche."
Transparency of our flexible process.
KPIs exist to keep companies on track. They exist to measure different company processes to maintain a level of performance that will guarantee growth. Nanoshift receives most of their customers through referrals. Net Promoter Scores give the ability to identify customer experience problems that significantly affect revenue and solve these issues before they become too big.
Net Promoter Score is simply the percentage of promoters minus the percentage of detractors. We measure how many promoters and detractors Nanoshift has by surveying customers and asking them how likely it is that they would recommend a product to a friend or colleague from a scale of 1 - 10. Promoters score from 9 - 10, and Detractors score from 0 - 6. Customers who score from 7 - 8 do not influence the score.
We must appeal to two customer segments as we have users that are experienced with the development process and those that are not.
The goal of a wireframe is to communicate to various stakeholders the intended implementation of technical requirements.
Identifying the fastest onboarding journey for delivering value to our users.
User goes to home page
to reference what Nanoshift's
services are.
User scrolls down to get
a full understanding
of Nanoshift's versatility.
User goes to specialty processes
expertise page to see if Nanoshift's
Expertise matches their needs.
User wants to reference past
technology that Nanoshift
has manufactured.
In conclusion, we are still deciding on content & the information hierarchy as we need to use precise terminology that encompasses both customer segments which are users that need technical language most & users that are not familiar with the new product introduction process for nanotechnology, which is a complex, technical process that is hard for someone with no experience in the field to understand. Additional user testing is mandatory.
The current design system will be changed after testing / multiple design iterations.
