.gif)
My job was to redefine the company vision as owners shifted focus from a B2B to B2C market.
The owners of PC Gone are switching from a B2B to B2C market , while still targeting company employees in charge of IT equipment.
The business has no sign up page as their process is relatively simple due to being a small, local business. To work with PC Gone, users must visit their drop off location or contact PC Gone by phone / email.
The call center receives a lot of questions regarding location & how to use PC Gone, so I needed to target these pain points on the homepage's viewport.
The conversion needs to drive a call, an email, or a visit to their store. This means providing a clear information architecture.
Coming up with a user-centered approach to PC Gone's goals and interdependencies.
Users search for "computer recycling Cleveland" & other related keywords. Despite the fact that PC Gone's competitors websites are cluttered / lack usability, they still rank higher than PC Gone in SERP. However, the common trend with e-waste competitors is that they display the location & hours upfront; something that PC Gone did not originally do.
Communicating my design solution through a high-level design system that eases our users' paint points while refining PC Gone's current branding.
It was important for me to simplify the existing site map to decrease existing cognitive loads. The user ends up not realizing that there is only a two-step task flow to using PC Gone.
Our user flow is relatively simple as most users are not interested in finding a "better" e-waste service as the user is not very particular about what company they choose. They're mostly concerned as to whether the process is easy and free.
Initial concept.
Iteration after testing.
After feedback from mentor.
After testing accessibility.
I tested my original concept and found that it was too cluttered. I did a second iteration after usability testing, and I found that although the drop off location and hours are large, I did not full my goal to make them the main focus. I received input from my UX mentor, and he said he'd like to see the information more upfront as location & hours are what I'm targeting for traffic conversion. I then did a fourth iteration due to accessibility as the tones of blue that I used were too light. I implemented changes based on an Accessibility Checker.
The current website is incredibly straightforward and easy to use after much testing. The website has launched, and I will be monitoring its SEO.
